Ekatra Retail Ventures: Redefining Luxury with Shristi Ratna

Ekatra Retail Ventures, founded by Pavitra Gandhi and colleagues, launches Shristi Ratna, a lab-grown diamond with 108 facets. Spearheaded by a women-led vision, the venture aims to blend craftsmanship and contemporary storytelling in the world of accessible luxury jewellery. The official website launches on March 8, 2026.

Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, and Sussanne Khan, marks its entry into the luxury jewellery market with Shristi Ratna, a lab-grown diamond designed with 108 facets indicating a cosmic journey. Spearheaded by female visionaries, this launch embodies a new era in accessible luxury and lifestyle.

Lab-grown and boasting a meticulous 108 facets for unrivaled brilliance, Shristi Ratna stands as the center of Ekatra's debut collection. Through advanced geometric design, it exemplifies the fusion of science and art while serving as a testament to the team's innovative creativity and commitment to precision in the jewellery industry.

Joining the initiative are celebrated personalities like Jennifer Winget and Pragya Kapoor, who, along with new partner Rahul Dayama and Creative Director Sussanne Khan, will soon reveal innovative, story-driven collections. The official website launching on March 8, 2026, promises to offer an immersive digital experience reflecting the brand's ethos and unique offerings.

(With inputs from agencies.)