JUST IN TIME: Expanding Horizons in Luxury Watch Retail

JUST IN TIME, a leading watch retailer, plans to expand its presence across India by adding 45 to 50 new stores within two years. The company, which boasts Bollywood actor Ayushmann Khurrana as its brand ambassador, aims to capitalize on India's growing interest in luxury watches, supported by favorable trade agreements.

JUST IN TIME, a prominent watch retailer in India, is set to broaden its reach by adding 45 to 50 new stores over the next two years, with a vision to achieve a nationwide presence in five years. According to CEO Ronak Shah, the retailer currently operates 82 boutiques across 18 cities.

The Mumbai-based company has recently announced Bollywood actor Ayushmann Khurrana as its brand ambassador. Shah highlights a trend towards premiumisation, with growing interest in luxury watches among teenagers and collectors in smaller towns, signaling a readiness for increased watch consumption in India.

In a strategic move to expand its footprint, JUST IN TIME is focusing on the Northern and Southern regions of the country, including launching a flagship store in Connaught Place and planning store openings in cities like Hubli and Bangalore. The company anticipates a rise in Swiss watch sales following recent trade agreements that reduce import duties.