Erling Haaland's Winning Move into Chess World

Erling Haaland, the Manchester City and Norway striker, has become a strategic investor in a world chess championship tour. Through his company, Chess Mates, he aims to increase the sport's global audience. The tour, set to launch next year, will feature various chess disciplines and substantial prize money.


Devdiscourse News Desk | Manchester | Updated: 20-03-2026 17:22 IST | Created: 20-03-2026 17:22 IST
Erling Haaland's Winning Move into Chess World
Erling Haaland
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Manchester City striker Erling Haaland is expanding his horizons beyond football, now turning his attention to the world of chess. The young Norwegian star has become a strategic investor in an upcoming world chess championship tour, showcasing his passion for the game.

Through his partnership with Norwegian businessman Morten Borge, Haaland has founded a company named Chess Mates, which will hold a significant stake in Norway Chess. This organization owns the Total Chess World Championship Tour, planned for next year.

The tour aims to attract a wider audience, featuring cities across the globe and a diverse set of match formats with a prize pool of $2.7 million annually. Haaland sees the potential parallels between the quick thinking required in both chess and football, marking his investment as another successful move in his expanding business ventures.

(With inputs from agencies.)

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