Victoria's Secret India Welcomes Triptii Dimri as First Brand Ambassador

Victoria's Secret India announces Triptii Dimri as the first local brand ambassador, launching the Summer Signature campaign. The collection features lingerie and sleepwear designed for comfort and style. The appointment and campaign reflect Apparel Group's focus on expanding Victoria's Secret presence in the Indian market and boosting brand relevance.

Victoria's Secret India has appointed Triptii Dimri as their first local brand ambassador, marking a significant milestone for the global fashion retailer. This announcement coincides with the launch of their Summer Signature campaign, featuring a collection designed for both comfort and style.

The Summer Signature collection includes a range of lingerie and sleepwear, including the Signature Stripe Logo T-Shirt, Wireless Bra, and Signature Stripe Logo panty. The line aims to offer everyday comfort while maintaining a glamorous appeal, epitomized further in the Signature Striped Satin Slip and Long Pajama Set.

This strategic move highlights Apparel Group's commitment to deepening market penetration in India, aligning with their ongoing efforts to expand Victoria's Secret's influence among India's fashion-forward consumers. CEO Abhishek Bajpai emphasized the brand's priority for cultural relevance and the importance of India's high-growth potential.

(With inputs from agencies.)