Beverly Hills Polo Club Reinforces India Commitment with New Subsidiary

Beverly Hills Polo Club is transitioning to a subsidiary model in India, focusing on long-term growth by strengthening brand control and consumer experience. Through partnerships with RJ Corp and Shoppers Stop, the brand aims to expand its retail footprint and enhance its digital presence for scalable future growth.

Beverly Hills Polo Club has announced a strategic shift in its Indian operations, establishing a fully-owned subsidiary to enhance its long-term growth aspirations in this key market. Moving from a licensing-led structure, this transition signifies the brand's increased commitment to controlling its positioning and consumer experience.

The initiative includes key partnerships with RJ Corp for exclusive retail outlets and an expanded footprint in department stores like Shoppers Stop. Additionally, the brand plans to extend its reach into high-potential emerging cities via a robust multi-brand outlet strategy. Digital channels and direct-to-consumer models also remain focal growth areas.

Mr. Ajay Bindroo and Mr. Eli Haddad emphasized India's strategic importance, while Mr. Varun Jaipuria and Mr. Kavindra Mishra highlighted the brand's potential to capitalize on India's growing appetite for premium lifestyle products. This transition allows Beverly Hills Polo Club to navigate India's evolving consumer landscape with agility and precision.