Khadi India's Digital Transformation: A New Era for Traditional Crafts

The Khadi and Village Industries Commission (KVIC) is set to launch an upgraded e-commerce portal for its 'Khadi India' products. The new Shopify-powered platform will feature modern design, enhanced user experience, and will aim to attract digitally savvy consumers while preserving traditional values.

The Khadi and Village Industries Commission (KVIC) is preparing to unveil a revamped e-commerce platform for 'Khadi India' products, according to Chairman Manoj Kumar. The announcement, made on Tuesday, promises a digital transformation aligning with global standards.

Officials have disclosed that the upgraded portal, powered by Shopify, will offer a sophisticated user interface and new interactive elements like 'Shop the Look'. It focuses on enhancing product display with high-resolution images and an optimized checkout experience, targeting tech-savvy users while maintaining Khadi's traditional appeal.

The initiative reflects KVIC's move towards digital modernization, aiming to appeal to the Gen Z demographic. Sales for Khadi and Village Industries products reached a landmark Rs 1,87,105 crore in the fiscal year 2025-26, indicating strong consumer interest in this cultural legacy.