Stephen Curry Shoots for Success with Li Ning Partnership

Stephen Curry has signed a long-term deal with Chinese sportswear brand Li Ning. Curry aims to expand his Curry Brand stores in China and the U.S. Li Ning, founded by gymnast Li Ning, aims to become a global basketball force, having sponsored NBA stars previously.

Golden State Warriors star Stephen Curry has inked a new long-term deal with Li Ning, one of China's leading sportswear manufacturers, as announced via social media on Tuesday.

The brand, established by Olympic gymnast Li Ning, boasts more than 7,600 retail locations across Asia. "It’s amazing to see how he’s grown his namesake company as an athlete founder, knowing I have those same hopes and aspirations for Curry Brand," Curry remarked.

Though the financial terms were not disclosed, the deal involves plans to unveil Curry Brand outlets in China and the U.S. Li Ning has previously collaborated with NBA icons like Dwayne Wade and Jimmy Butler, underlining its ambitions for global renown in basketball.