Experts Warn Against E-Cigarettes as Youth Gateway to Tobacco

Health experts are alarmed by the promotion of e-cigarettes and vapes as safe alternatives to smoking, cautioning they serve as a gateway to traditional tobacco, particularly targeting youth. The National Commission for Protection of Child Rights (NCPCR) urges immediate action to combat this threat to the younger population.

Health and child rights experts have voiced their concerns regarding the promotion of e-cigarettes and vapes as safe and healthier alternatives to traditional tobacco products. They caution that these products often serve as a gateway to traditional tobacco use and argue that this misleading narrative is a strategic attempt by the industry to ensnare young people, particularly those aged 10 to 19 years.

NCPCR Chairperson Priyank Kanoongo noted that these products are being promoted by anti-national forces to ensnare the youth. He urged states to take immediate and stringent measures to combat this threat. 'E-cigarettes and vapes are as dangerous as tobacco and drugs for our country. Once a child is addicted to these products, they can easily be drawn to other forms of tobacco,' he said.

These remarks were made during a webinar organized by Tobacco Free India, a citizens' initiative. Moderated by Arun Anand, a writer and senior journalist, the event highlighted the enforcement of the Prohibition of Electronic Cigarettes Act of 2019. The 2019 law bans all forms of e-cigarettes and vapes in India. The country, which is the second-largest market for tobacco, has attracted many foreign companies looking to tap into the market for these products.

Priyank Kanoongo stressed the urgent need for vigilance. 'Our youth are being targeted through the promotion of banned e-cigarettes and vapes, which serve as a gateway to lifelong addiction, threatening the health and future of our young population. State governments must implement strict measures to protect our children from these harmful substances,' he said. While smoking rates have declined, the rise in e-cigarette use among youth poses a significant public health threat.

Dr. Naveen Thacker, president of the International Paediatric Association, voiced concerns about the tobacco industry's tactics. 'The industry is falsely promoting e-cigarettes and vapes as healthy alternatives with a relentless focus on targeting youth. This is a blatant lie,' he said. The battery-operated devices pose health risks to both users and non-users.

He highlighted the need for greater awareness among children and parents. 'The industry uses social media and e-commerce platforms to trap young people, leveraging influencers and selling flavours like bubble gum and sugar candy in 600 varieties. The misconception that these products are safer must be eradicated,' he added.

Dr. Sudhanshu Kumar, Associate Professor at the National Law School of India University, argued that stringent regulations are crucial. 'The industry claims legal provisions will reduce government revenue and promote the black market. However, saving lives must take precedence. Our commitment to these regulations must remain unwavering,' he said.

Dr. Pragya Shukla, Head of the Department of Clinical Oncology at Delhi State Cancer Institute, emphasized countering industry tactics. 'All health experts and international health bodies, including the WHO, support India's ban on e-cigarettes,' she stated.

Before implementing the ban, the Indian Council of Medical Research (ICMR) highlighted the negative health impacts of e-cigarette use. Dr Shukla stressed the need for continued vigilance and strong regulations to safeguard public health.