Remy Cointreau's Price Strategy Amidst China-EU Trade Tensions

Remy Cointreau plans to increase cognac prices in China to offset the effects of tariffs introduced by Beijing against EU brandy. While the current impact on this financial year is expected to be minimal, Remy aims to mitigate future challenges through strategic measures like adjusting prices and cutting costs.

In response to tariffs imposed by Beijing on European Union brandy, Remy Cointreau is set to increase cognac prices in China, its finance chief revealed to investors.

The move follows provisional tariffs by China earlier this month, shortly after the EU voted for tariffs on Chinese electric vehicles, a decision brandy makers consider political.

The current financial year's impact is expected to be minimal, and the company is exploring strategies such as price adjustments and cost cuts to mitigate future challenges.