News of the ostensibly rare durian has spread quickly in Indonesia, with social media users deriding its fantastical price tag, and locals flocking to the supermarket to snap a photograph alongside the spiky, pungent smelling fruit, considered a delicacy across much of South-East Asia. The brain behind the J-Queen variety is a 32-year-old Indonesian psychology major called Aka, who claims he created a new and rare version of durian by crossbreeding two superior varieties from different regions in Indonesia.
The J-Queen tree, he says, bears fruit only once every three years and reportedly has a "peanut butter taste". Typically oblong in shape, fruit from the J-Queen durian is round and yellow gold.
According to reports in the Indonesian media, only two J-Queen durians have been sold since the weekend. The durian's pungent smell is notoriously powerful - so much so that it is often banned from public transport and other enclosed spaces.