China's Ambitious Plan to Boost Sports Consumer Demand

China's cabinet aims to boost consumer demand in sports by enhancing the supply of products and enriching events. The plan includes equipment upgrades and a trade-in scheme, focusing on domestic demand while cracking down on subsidy fraud.

In a decisive move to elevate consumer engagement in sports, China's cabinet, led by Premier Li Qiang, has announced plans to increase the supply of sports products and diversify sports events, as reported by state broadcaster CCTV.

This strategy is part of a broader initiative that involves upgrading equipment and introducing a trade-in scheme, tailored to invigorate domestic demand. The cabinet is keen on reinforcing consumer enthusiasm through these multifaceted approaches.

Moreover, a firm stand against subsidy fraud underscores the commitment to ensuring integrity in the implementation process, CCTV noted in its coverage of the cabinet meeting.

(With inputs from agencies.)