Minister Rathore appreciates work done by IIS officers at Media Units Conference
The focus of the Conference was on ensuring synergy between the Media Units in their day to day functioning.
The First Annual Conference of Media Units working under I&B Ministry was organized at Vigyan Bhawan, New Delhi today. Union Minister of State (IC) for Information & Broadcasting and Youth Affairs & Sports Col. Rajyavardhan Rathore chaired the Conference.
During the Conference, the performance of the Media Units was reviewed. The focus of the Conference was on ensuring synergy between the Media Units in their day to day functioning. Discussions on using modern technological tools for communication was also done during the course of the Conference.
Speaking at the inaugural session, Col. Rathore appreciated the work being done by officers of Indian Information Service (IIS) officers and highlighted the significance of I&B Ministry stating that it is one of the most important and vital Ministries of the Government. He exhorted IIS officers to work with mission orientation in order to excel further in their work. He also focussed on the need to adopt and adapt to modern technology to use the new age tools in the ever-evolving communication paradigm.
The Minister said that the litmus test of the work of Media Units is in reaching out to the grassroots level, while also highlighting the criticality of using regional languages in government communication. The Minister also appreciated the recent decision of I&B Ministry of introducing foreign training component for IIS Probationers, while stressing the need of continuously working towards improving training, both at induction level and in-service level.
Secretary, Ministry of I&B, Shri Amit Khare said that all the Media Units need to work with better synergy in order to improve the outcome for better outreach. He also stressed on the need to work with result orientation, while highlighting the importance of continuously aligning with ever-changing technology.
(With Inputs from PIB)
- MHA to seek report on role of IPS officers who allegedly obstructed CBI probe in WB
- Indian media not allowed into conference addressed by Pak foreign minister in UK parliament
- PM May to hold conference call with foreign investors to address Brexit concerns
- IAS officers reshuffled in U'khand
- National conference wants state and central polls in Jammu to be held together