H&M could cut prices as costs ease, CFO says

H&M could start cutting its prices as inflationary pressures ease, Chief Financial Officer Adam Karlsson said on Wednesday as the world's second-biggest fashion retailer reported a dip in sales for September.

"We see that the sourcing cost level is developing in the right direction, this gives us room to manoeuver on price and really secure the best offer," Karlsson told analysts and reporters on a call.

"With the improved sourcing situation and cost levels we also see a possibility for price decreases going forward."