Left Menu
Development News Edition

UPDATE 3-Facebook plans content oversight board, tightens paid ad rules


UPDATE 3-Facebook plans content oversight board, tightens paid ad rules
Facebook Inc on Monday laid out plans for an independent content oversight board with the power to overturn company decisions on user posts, aimed at addressing concerns over misinformation and abusive behaviour on the platform. The board's 40 members would select cases to review as the world's largest social media network tries to crack down on harassment, incitement of violence and the spread of false information without infringing freedom of speech.

Chief Executive Mark Zuckerberg has said that Facebook should not make such decisions, but defer to an independent body of technology and human rights experts free of commercial influences. Facebook will select inaugural members for three-year terms, but they will independently decide on future membership, Facebook proposed in a draft charter.

Details about the board's makeup and appeals process will be finalised after a series of workshops over the next six months, wrote Nick Clergy, Facebook recently appointed head of global affairs, in a blog post introducing the charter. At a news conference in Brussels, Clergy also said the company will strengthen rules and safeguards around political advertisements to prevent foreign interference in elections, including those in Europe this year.

Facebook has faced pressure from regulators and the public after last year's revelation that British consultancy Cambridge Analytical had improperly acquired data on millions of U.S. users to target election advertising. Fears about misinformation and interference have intensified with elections due this year for the European Parliament and several EU countries including Belgium and Finland.

"We will require those wanting to run political and issue ads to be authorised, and we will display a 'paid for by' disclaimer on those ads," Clergy said. Clergy, a former British deputy prime minister hired by Facebook in October last year, said the new tools to be launched in late March aim to help protect the integrity of European Union elections due to be held this spring.

Facebook said the transparency tools for electoral ads would be expanded globally before the end of June, while the tools would be in launched in India in February before its elections and in Ukraine and Israel before polls in both. "We now have more than 30,000 people working on safety and security across the company, three times as many as we had in 2017," the company said in a statement.

The new tools are similar to those adopted for the U.S. mid-term elections, Clergy said, with all political ads stored in a publicly searchable library for up to seven years. This will contain information such as the amount of money spent and the number of impressions displayed, who paid for them and the demographics of those who saw them, including age, gender and location.

The new tools will also cover 'issue ads' which do not explicitly back one candidate or political party but which focus on highly politicised topics like immigration. DEFENCE CENTRES

Facebook said it would also set up two new regional operations centres focused on monitoring election-related content in its Dublin and Singapore offices. "These teams will add a layer of defences against fake news, hate speech and voter suppression," it said

Clergy also addressed allegations that Facebook sells user data, saying this was not the case. "Selling people's information to advertisers would not only be the wrong thing to do, it would undermine the way we do business, because it would reduce the unique value of our service to advertisers," he said.

Facebook has no plans to swap its ads-only business model for a fee-paying service, Clergy said, responding to calls by some as a way to stave off privacy issues. "We want Facebook to be a universal service. We believe that anyone should be able to connect to anyone else. The best way to do this is to offer the service for free - and that's what the advertising model allows us to do," he said. (Reporting by Foo Yun Chee, Munsif Vengattil and Katie Paul; editing by Alexander Smith and Richard Chang)

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION/BLOG/INTERVIEW

Hyderabad Encounter: Time to review modern judiciary and restore people’s confidence

Its probably for the first time in the history of independent India, the parliamentarians, chief ministers and ministers in the Union and State governments are openly supporting an encounter. This indicates the people from top to bottom hav...

What happens to your outstanding loans if the bank falls?

... ...

Time for a change! Innovations to stop the growing plastic pollution

As the planet is drowning in plastic pollution, many new innovative approaches and solutions have emerged to effectively deal with the menace....

How to avoid fake universities and fishing bait like Farmington

As education sharks are roaming around to prey, we present a guide on how to mitigate hunters and reach to a genuine universityinstitute. In this era of commercialization of education, the fake universities and economic frauds in educationa...

Videos

Latest News

Wall St Week Ahead-Tariff deadline keeps focus on trade as 2019 draws to close

The stock market looks set to end 2019 the way it began the year -- highly sensitive to headlines from President Donald Trumps global trade war. Stocks pulled back from record highs to start December, undermined by comments from Trump and o...

REUTERS SPORTS SCHEDULE AT 2 p.m. GMT/ 9 a.m. ET

A biennial tournament that has struggled for relevance under a heavy weight of American supremacy will roar back into life when Tiger Woods returns to the Presidents Cup as a playing captain at Royal Melbourne this week.BOXING-HEAVYWEIGHT-R...

43 killed in second deadliest fire incident in Delhi, building had illegal manufacturing units

At least 43 people were killed when a massive fire ripped through a four-storey building housing illegal manufacturing units in north Delhis congested Anaj Mandi area on Sunday morning, in the second deadliest fire incident in the national ...

Major bottlenecks in expansion of Srinagar-Baramulla highway cleared

Authorities in Srinagar on Sunday reached an agreement with land owners including the management of a Gurdwara paving way for the resumption of stalled work on the expansion of Parimpora-Narbal stretch of Srinagar-Baramulla national highway...

Give Feedback