Tanzania Tourist Board conducts tourism road shows in China, some European nations

The Tanzania Tourist Board has revealed that it has contemplated to conduct tourism road shows in four Chinese cities between June 19 and June 26.

Thomas Mihayo, the Board of Directors Chairman of the Tanzania Tourist Board opined the tourism road shows will be conducted by Tanzania Tourist Board and other Tanzanian tourism stakeholders in Beijing, Shanghai, Nanjing and Changsha.

Tanzania's tourism watchdog, Tanzania Tourist Board's Thomas Mihayo told a news conference in the capital Dar es Salaam that the objective of the road shows was to promote the interest of Tanzania in the growing Chinese travel market.

"The aim of the tourism road shows is to attract more tourists from the Chinese travel market by showcasing our tourist attractions in China's four main cities," he said by adding that another aim was to attract more potential Chinese investors in the country, as reported by Xinhua.

The Tanzania Tourist Board cited on June 6 said that it had unveiled a six-day tourism road shows in some European countries aimed at meeting more than 300 tourist agents and promoting the east African nation's tourist attractions. A report released in June 2017 rated Tanzania's tourism industry as one of the fastest growing sectors in the country with figures showing a surge on tourist arrivals.

Francis Malugu, a marketing officer with the Tanzania Tourist Board, said there were 10 tourist companies from Tanzania that participated in the road shows that began on June 3 through June 8 in London, Brussels, Paris and Lyon.

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