Ipsos Withdraws from Kantar Media Acquisition Talks

Ipsos, the French polling company, announced it will not make a binding offer for Kantar Media despite initial talks about acquiring its TV ratings data business. The decision follows a careful review of the potential acquisition.

French polling conglomerate Ipsos announced on Thursday that it has decided against submitting a binding offer to acquire Kantar Media.

The decision comes just days after Ipsos confirmed it was in discussions to potentially acquire Kantar Media's television ratings data segment.

In a concise statement, Ipsos said that following a thorough evaluation, it opted not to proceed with the acquisition offer at this time.

(With inputs from agencies.)