Social Media Revolution: MP's Welfare Board Goes Digital for Workers
The Madhya Pradesh Building and Other Construction Workers Welfare Board has launched its official social media presence. The initiative aims to provide construction workers with quick access to welfare scheme information through short videos and AI-based content. Workers are urged to follow official handles for accurate information and updates.
- Country:
- India
The Madhya Pradesh Building and Other Construction Workers Welfare Board has embarked on a digital transformation, launching its presence on major social media platforms. This initiative aims to provide construction workers quick and easy access to vital information about welfare schemes.
Using short videos, reels, and AI-driven content, the Board seeks to make the information both accessible and engaging. This approach is especially valuable for workers who may struggle with reading, helping them understand their benefits and registration procedures with clarity.
Labour Minister Prahlad Patel emphasized the importance of the initiative, urging workers to follow official channels for accurate information. From registration processes to education and health support, the Board will provide regular updates, ensuring workers receive timely and reliable information.
(With inputs from agencies.)

