Thomas Cook India, SOTC Travel ink strategic pact with Vinpearl

Omnichannel travel services company Thomas Cook India and its group company SOTC Travel on Thursday announced the signing of a long-term agreement with Vinpearl, Vietnams hospitality, tourism, and entertainment brand, to further strengthen the countrys appeal among Indian travellers.

Omnichannel travel services company Thomas Cook (India) and its group company SOTC Travel on Thursday announced the signing of a long-term agreement with Vinpearl, Vietnam's hospitality, tourism, and entertainment brand, to further strengthen the country's appeal among Indian travellers. As part of the agreement, the companies will position Vinpearl as a preferred Vietnam partner, backed by exclusive inventory and priority availability. ''Vietnam has emerged as one of the most exciting growth markets for Indian travellers, and our partnership with Vinpearl reflects our strategic intent to strengthen our leadership in the destination. As leaders in India's travel and tourism sector, we see significant opportunity in combining our omnichannel reach, strong consumer base and market expertise with Vinpearl's world-class hospitality and entertainment ecosystem. ''Together, we look forward to creating unique and seamless experiences for Indian leisure and MICE travellers, while building a long-term collaboration focused on unlocking the immense potential of the India market for Vietnam,'' Abraham Alapatt -- President and Group Head -- Marketing, Service Quality, Value Added Services and Innovation at Thomas Cook (India) and SOTC Travel said. Vinpearl CEO Ngo Thi Huong said India is a key market in Vinpearl's international expansion strategy and through partnerships the company is not only expanding market access but also proactively developing tailored offerings for different customer segments.