BRICS Culture Working Group Meeting Begins in Varanasi

The gathering forms part of ongoing efforts by BRICS nations to deepen cultural ties and promote greater engagement among member states through shared initiatives and dialogue.

The second BRICS Culture Working Group (CWG) Meeting began in Varanasi, bringing together representatives from member countries to strengthen cultural cooperation and explore new opportunities in the creative sector. The meeting was inaugurated by Vivek Aggarwal, Secretary, Ministry of Culture, Government of India. Delegates from Brazil, China, Indonesia, Iran, South Africa and the United Arab Emirates attended the meeting in person, while representatives from Ethiopia, Egypt and Russia joined virtually. During the opening session, participating countries shared their priorities and perspectives on key agenda items related to cultural collaboration and development. The gathering forms part of ongoing efforts by BRICS nations to deepen cultural ties and promote greater engagement among member states through shared initiatives and dialogue.

Creative Economy Takes Centre Stage

A major focus of the first day was the growing role of the creative economy in driving economic growth and social development. The first panel discussion, titled "Creative Economy and People-to-People Cooperation: Innovation, Partnerships and the Way Forward," was moderated by Vivek Aggarwal. Delegates discussed how creative industries can contribute to inclusive growth while generating employment opportunities and supporting cultural entrepreneurship. The conversation also examined ways to improve market access for creative professionals, encourage cultural exchanges and utilise digital technologies to expand the reach of cultural products and services.

Participants highlighted the importance of people-to-people connections in strengthening international cooperation and fostering deeper understanding among societies.

Focus on Copyright and Ethical Use of AI

The second panel discussion addressed the growing influence of artificial intelligence in the creative sector. Moderated by Dr. Sachchidanand Joshi, Member Secretary of the Indira Gandhi National Centre for the Arts (IGNCA), the session explored issues related to copyright protection, cultural attribution and ethical use of emerging technologies.

Delegates exchanged views on safeguarding the rights of creators while ensuring responsible use of AI tools in artistic and cultural fields. The discussion also examined possibilities for future collaboration among BRICS countries in developing best practices and policy frameworks for the rapidly evolving creative landscape.

The day's proceedings concluded with a cultural programme showcasing India's rich artistic heritage. Delegates witnessed performances featuring diverse musical traditions from different regions of the country, followed by "Colours of India," a presentation of classical and folk dance forms that reflected the nation's cultural diversity and artistic vibrancy. The meeting will continue on June 5, with further discussions on priority areas of cultural cooperation and partnerships among BRICS member nations.