BPCL Becomes Official Principal Sponsor of Indian Olympic Association Through 2028

The Indian Olympic Association (IOA) named Bharat Petroleum Corporation Limited (BPCL) as its principal sponsor for the next four years, starting with the Paris Olympics and extending through the 2028 Los Angeles Games. The collaboration will cover multiple key sporting events, and BPCL plans to support the Indian contingent with various initiatives.

The Indian Olympic Association (IOA) announced on Tuesday that Bharat Petroleum Corporation Limited (BPCL) will serve as its official principal sponsor for the next four years. The partnership begins with the Paris Olympics and extends through to the 2028 Los Angeles Games.

This collaboration spans several key sporting events, including the Commonwealth Games, Asian Games, Summer Youth Olympics, Winter Olympics, and Winter Youth Olympics. BPCL will launch various campaigns aimed at supporting the Indian contingent heading to Paris, galvanizing national support and celebrating the athletes' relentless pursuit of excellence.

''We thank BPCL for partnering with the Indian Olympic Association, as a Principal Partner for a four-year journey starting from Paris Olympics '24 and for supporting and believing in the potential of Indian athletes,'' said IOA President PT Usha in a release. BPCL has a history of employing top athletes, such as MM Somaya, PV Sindhu, and Saina Nehwal, who have earned medals at various Olympic games.

''Consistent with BPCL’s philosophy of nurturing and encouraging our country's sporting talent, we have supported over 200 sportspersons across various disciplines,'' noted G Krishnakumar, Chairman and MD of BPCL. ''Our support serves to provide confidence to the sportspersons, acting as a springboard for their aspirations. We are extremely happy to be partnering with the Indian Olympic Association and it gives us immense pride to be associated with champions who epitomise peak performance and intense passion.''