RCB Fans Ignite Passion with #RCBEverywhere Movement

The Royal Challengers Bengaluru's #RCBEverywhere campaign encourages fans to wear team jerseys in daily life, fueled by star players and celebrity endorsements. Usain Bolt joins the movement, promoting RCB's spirit beyond cricket grounds, marking jerseys as symbols of fan identity in various settings.

Royal Challengers Bengaluru (RCB), a renowned franchise in the Indian Premier League (IPL), has launched an innovative campaign urging fans to wear their team's jerseys beyond the confines of stadiums. This initiative, called #RCBEverywhere, seeks to cement fan loyalty and pride in diverse settings worldwide.

Central to this campaign are RCB's star players like Virat Kohli and Rajat Patidar, as well as all-rounder Krunal Pandya, who encourage fans to incorporate the team jersey into their daily lives. The movement gained significant traction with eight-time Olympic medallist Usain Bolt stepping out in the 2026 RCB jersey, signaling his support.

Virat Kohli expressed his gratitude, emphasizing the growing trend among fans to wear the team's colors proudly. Skipper Rajat Patidar echoed this, urging fans to carry their jerseys to all walks of life. The RCB, currently performing well in the league, hopes this unique campaign will further solidify its fan base.

(With inputs from agencies.)