Eliasch's Centralisation Strategy Boosts FIS Finances Ahead of Re-election Bid

International Ski and Snowboard Federation president Johan Eliasch defends his strategy of centralizing commercial rights, claiming it has increased revenues significantly. Ahead of his re-election campaign, Eliasch highlights achievements, including doubled sponsorship revenues and expanded global reach. He emphasizes the importance of narrowing the financial gap between winter sports and more lucrative sports.

Johan Eliasch, president of the International Ski and Snowboard Federation (FIS), is advocating for his re-election, highlighting his controversial strategy of centralizing the sport's commercial rights as a financial success.

He asserts these reforms have increased revenues and expanded the sport's reach. Eliasch, running for a second term, emphasizes the doubled sponsorship revenue, rising from 18 million euros to over 35 million, and increased digital engagement.

Despite some opposition from larger ski nations, Eliasch remains committed to his vision of a globally influential sport, advocating for the financial equality of athletes and environmental sustainability as priorities for FIS's future.