iZooto Collaborates with Comscore to Enhance Traffic and Revenue Attribution Insights

Through iZootos platform, publishers can not only engage with their audience but also generate revenue by pushing targeted ads to their audience via all their products.About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms.

New Delhi, Delhi, India – Business Wire India iZooto, the world's first marketing automation platform exclusively for publishers has signed an agreement today with Comscore, a global partner for planning, transacting and evaluating media across platforms. This strategic partnership paves the way to deliver precise traffic and revenue insights to publishers.

iZooto has been at the forefront of helping over 15,000 publishers globally generate over 300 billion user interactions, effectively engaging and retargeting users in the past seven years. In this period, iZooto has emerged as one of the primary drivers of publisher traffic in India.

"We are excited to be the first marketing automation platform in India to secure this partnership with Comscore. With this collaboration, we can seamlessly attribute unique visitors and maximize revenue opportunities with iZooto's products, providing invaluable insights for publishers and media agencies alike. This also marks a significant milestone in our ongoing commitment to solidifying our position as a trusted authority in the publisher ecosystem," said Neel Kothari, Founder and CEO, iZooto.

"The partnership with iZooto is something unique for Comscore, especially in the APAC market. This allows Comscore to expand our measurement capabilities and also provide an unbiased, accurate view of the traffic, particularly Unique Visitors. This also brings to light, 3rd party data for a marketing automation platform, which has not historically had a standard measurement tool apart from the 1st party data from publishers or the platforms." Visakh Vijayakumar, Sales Director at Comscore India.

Partnering with iZooto would help Comscore provide in-depth traffic attribution data to iZooto's customers. iZooto on the other hand will now be able to provide clear traffic attribution flowing in from their products, set data benchmarking to gauge engagement and unlock increased revenue opportunities.

About iZooto iZooto is a cutting-edge marketing automation platform that provides publisher websites and apps with a comprehensive set of tools to build, engage, and monetize their audience. With a wide range of products such as web, app and Messenger push notifications, Email Newsletter, News Hub, exit intent for apps and on-site widgets for publishers. iZooto offers a versatile and powerful solution for audience engagement and monetization.

With a user base of over 15,000 publishers globally, it collectively generates over 300 billion user interactions every month. iZooto has become a trusted choice for leading brands such as Times Now, Network 18, Zee News, ABP News, Deccan Herald, TV9, and more. Through iZooto's platform, publishers can not only engage with their audience but also generate revenue by pushing targeted ads to their audience via all their products.

About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)