Apple Faces Decline in Chinese Market Amid Huawei's Surge

Apple's market share in China decreased by two percentage points in Q2 2024 due to intensifying competition from Huawei. Huawei's smartphone shipments surged 41% with the launch of its new series. Apple's market share dropped to 14%, leading to a fall in its ranking from third to sixth place.

Apple's market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to data from market research firm Canalys.

The decline underscores the difficulties the U.S. tech giant faces in its third-largest market. Huawei's smartphone shipments surged 41% year-on-year in the quarter, bolstered by the launch of its new Pura 70 series in April.

The Canalys data, while not providing specific shipment figures for Apple, showed that the company's market share in China dropped to 14% in the second quarter of 2024, a decrease from 16% in the same quarter of 2023. As a result of this decline, Apple's ranking in the Chinese smartphone market fell from third to sixth place.