Venu Sports: New Streaming Service Shakes Up Sports Entertainment

Venu Sports, a streaming platform by Walt Disney, Fox, and Warner Bros Discovery, will launch at $42.99 per month, offering a seven-day free trial. Aimed at young, cable-averse viewers, it features 14 live sports channels and on-demand content. It's led by former Apple executive Pete Distad, with a goal of 5 million subscribers within five years.

Venu Sports, a joint streaming venture by Walt Disney, Fox, and Warner Bros Discovery, has announced a launch price of $42.99 per month with a seven-day free trial period. The service aims to attract younger viewers, who are moving away from traditional cable TV, by offering a broad portfolio of sports rights including the NFL, NBA, and FIFA World Cup.

The companies revealed the new service in February to tap into the growing market of budget-conscious consumers who prefer bundled services. Venu Sports will provide access to 14 live sports channels and an extensive library of on-demand content from ESPN+ and its partner companies' networks.

Helmed by former Apple executive Pete Distad, the platform is targeting 5 million subscribers within its first five years. The service will be available via a dedicated app, with an option to bundle it with Disney+, Hulu, or Max for added convenience.

(With inputs from agencies.)