Meta Unveils New WhatsApp Business Features to Empower Small Businesses

Meta has announced new features and programs for the WhatsApp Business app, including a verified badge for small businesses, AI tools, and customized messaging features. These updates aim to help small businesses establish credibility, engage more efficiently with customers, and drive growth, particularly in India.

Meta has launched a series of new features and programs aimed at empowering small businesses through the WhatsApp Business app.

Announced at the WhatsApp Business Summit in Mumbai, these updates include a verified badge, AI tools for efficient customer engagement, and customized messaging capabilities.

The initiatives, including on-ground training via WhatsApp Bharat Yatra, aim to support India's small businesses, especially ahead of the festive season.

(With inputs from agencies.)