Insights Summit: Unlocking Growth through Software Buyer Trends

The Insights Summit by Gartner Digital Markets gathered SaaS leaders in Bengaluru to address current industry challenges. Key themes included software buyer trends, AI adoption, and effective marketing strategies for growth. The summit featured industry experts and exclusive research, providing actionable insights to secure spots on buyer shortlists.

The recent Insights Summit, organized by Gartner Digital Markets in Bengaluru, aimed to address the pressing challenges faced by the SaaS industry. In light of a year marked by economic uncertainty, the event sought to equip software leaders with innovative strategies to secure efficient growth and recognition among software buyers.

This high-profile gathering featured industry experts from Gartner Digital Markets, including India Operations VP Narayan Adeeb, APAC and EMEA VP of Sales Pit Rissiek, and Senior Sales Manager Saby Khanduja. Alongside them were notable SaaS leaders like Dhivya Venkatesan of SignEasy and Abhigna Kashyap from LTI Mindtree, who discussed securing spots on software buyer shortlists.

Highlights included discussions on the latest software buyer trends, emerging technologies, and effective marketing strategies. Exclusive research unveiled that 82% of companies plan to increase their software spending in 2025, with a significant focus on cybersecurity and AI. Additionally, the critical role of customer reviews and the growing importance of evaluating generative AI were emphasized.