Disney's ESPN Debuts All-Inclusive Sports Streaming App

Disney's ESPN is launching a comprehensive sports streaming app available for $30 a month, offering all ESPN programming beyond cable subscriptions. Integrating features like fantasy sports and betting, this app aims to evolve with current sports fans' interactive desires and sports consumption habits.

Walt Disney's ESPN is set to revolutionize sports viewing with the launch of its all-new app on Thursday, offering a seamless experience outside traditional pay TV subscriptions. Priced at $30 monthly, the app provides fans with live games, personalized updates, statistics, and highlights without needing cable.

This innovative platform, aimed at catering to today's dynamic sports enthusiasts, integrates fantasy sports and betting. With over 47,000 live events per year spanning numerous sports, ESPN Chairman Jimmy Pitaro emphasizes the app's interactive design for fan engagement beyond mere viewership.

The app, featuring AI narration and unique vertical video highlights termed 'Verts,' represents Disney's bold shift toward streaming, acknowledging the declining pay TV market. While still significant to ESPN, pay TV sustains substantial revenue, but this app marks a pivotal step into its digital transformation strategy.

(With inputs from agencies.)