Samsung's Galaxy XR: A New Contender in Extended Reality

Samsung Electronics has launched the Galaxy XR extended reality headset, a device powered by AI features from Google. With its new product, priced at $1,799, Samsung aims to compete with Meta and Apple's dominance in the market. The device is part of a broader effort to introduce new form factors in entertainment and computing.

Samsung Electronics unveiled its Galaxy XR extended reality headset, positioning it against Meta and Apple's leading products in the immersive tech market. Priced at $1,799, this headset is notably less expensive than Apple's Vision Pro. It features AI-powered capabilities from Google, marking a significant collaboration in the tech industry.

This launch is the beginning of a series of new devices running Android XR and utilizing artificial intelligence. The project is a result of Samsung's long-term partnership with Alphabet's Google and Qualcomm. The initiative, named 'Moohan', signifies 'infinite' in Korean, reflecting Samsung's vision for evolving virtual and mixed reality technologies.

The Galaxy XR headset supports virtual and mixed reality functions, enhancing user experience by integrating Google's Gemini service for real-world interaction. Buyers will gain access to Google AI Pro, YouTube Premium, and more, as the VR industry confronts challenges in achieving widespread consumer appeal amid an evolving competitive landscape.

(With inputs from agencies.)