Digital Vigilance: Safeguarding Against Rising Digital Frauds

Arundhati Bhattacharya, CEO of Salesforce South Asia, warns against the rising threat of digital frauds. She emphasizes the need for heightened vigilance and customer awareness. Bhattacharya suggests self-regulation over heavy legislation for AI and supports open competition for fostering technological innovation.

In the face of increasing digital fraud cases, Arundhati Bhattacharya, President and CEO of Salesforce South Asia, has sounded an alarm for users to adopt a more vigilant and cautious approach. The veteran banker cites the alarming increase in scams facilitated through advanced AI tools, urging users to remain skeptical when confronted with unusual demands.

Bhattacharya highlights that customers often become the 'weakest link' as they remain unaware of fraudulent tactics. She stresses the importance of raising awareness on cybersecurity, urging customers to maintain a 'disbelief radar' and verify suspicious communications. Her remarks signify the urgency of personal responsibility in safeguarding against digital threats.

Addressing potential legislation for AI, Bhattacharya advocates for self-regulation among companies, arguing it fosters innovation. She believes open competition encourages technological advancement and cautions against excessive regulation that could stifle progress. Bhattacharya's insights emphasize a balanced approach to technology governance while protecting consumers in an evolving digital landscape.

(With inputs from agencies.)