Meta Offers EU Users Ad Personalization Choices

Meta, under the EU's Digital Markets Act, will offer Facebook and Instagram users in the European Union the choice between personalized ads by consenting to data sharing or reduced personalization with less data. These changes, effective January next year, follow previous regulatory penalties and compliance warnings from the European Commission.

Meta has announced that, beginning January, Facebook and Instagram users in the European Union will have new options regarding personalized advertisements. This move aligns with the requirements set forth by the EU's Digital Markets Act, as reported by the European Commission.

The users will face a choice: either consent to sharing all their personal data to access fully personalized ads or select a more privacy-conscious option that allows for limited data sharing and consequently less personalized advertising. The European Commission communicated this development on Monday.

This initiative follows a warning issued to Meta by the European Commission in June, wherein the social media behemoth faced the possibility of daily fines for not fully complying with the Digital Markets Act. Meta was also fined 200 million euros earlier in April for breaching these regulations since their inception.

(With inputs from agencies.)