Flipkart and Uber Join Forces to Reward Riders with SuperCoins

Flipkart teams up with Uber, allowing users to earn SuperCoins on Uber rides by integrating accounts. These rewards can be redeemed across Flipkart's ecosystem, promoting user engagement. New Uber users can earn additional bonus coins as part of the initial adoption drive.

Flipkart and Uber have unveiled a strategic partnership that seamlessly integrates Flipkart's SuperCoins reward program into Uber's mobility services. This collaboration allows users to accrue 4% of their Uber fares as SuperCoins for every eligible ride.

The rewards from Uber journeys are capped at 150 SuperCoins per trip. However, users can accumulate an unlimited total. These SuperCoins will automatically be credited to their Flipkart accounts and can be used throughout the Flipkart ecosystem, including Flipkart Minutes and Cleartrip.

Gaurav Arora of Flipkart mentioned that SuperCoins' expansion into mobility marks a significant evolution in providing value in everyday transactions. To boost adoption rates, new and returning Uber users are offered bonus coins under limited-time promotions.

(With inputs from agencies.)