Nova 2 Ultra Campaign: Redefining Smartphone Advertising with Ishan Kishan

Ai+ Smartphone has launched a new campaign for the Nova 2 Ultra, featuring Indian cricket star Ishan Kishan. The campaign uses engaging storytelling to shift the focus from technical specifications to relatable experiences, embodying the brand's mission to redefine smartphone communication while enhancing user experience through innovative design.

Ai+ Smartphone has taken a bold leap with its latest campaign for the Nova 2 Ultra, enlisting the charm of Indian cricket sensation Ishan Kishan. The campaign's unique storytelling in its TV commercial marks a distinct shift from typical smartphone advertising.

The brand aims to revolutionize how smartphones are perceived by focusing on real-life relatable moments infused with humor and identity. Moving away from spec-heavy promotions, the Nova 2 Ultra is presented as part of everyday life experiences, adding a human touch that resonates with its audience.

Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, emphasizes the brand's commitment to creating an accessible yet distinct identity. Launching on April 2026, the Nova 2 Ultra redefines the category with its design-forward innovation. The product will be available exclusively on Flipkart and select retail stores starting May 8th at an attractive price point.