Left Menu
Development News Edition

Doordarshan highest-watched channel in India during week ended Apr 3: BARC

PTI | Mumbai | Updated: 09-04-2020 14:08 IST | Created: 09-04-2020 14:08 IST
Doordarshan highest-watched channel in India during week ended Apr 3: BARC

Getting back classic programmes like Ramayan to keep locked down people entertained has catapulted Doordarshan (DD) to be the highest watched channel in India for week ended April 3, BARC said on Thursday. The national broadcaster could achieve the feat, which involves a nearly 40,000 per cent jump in viewership in the evening and morning bands, despite a surge reported by the private broadcasters who are also experiencing higher viewership, the Broadcast Audience Research Council (BARC) said. Starting with the Hindu mythology series Ramayan, DD has got back other classics like Mahabharat, Shaktiman and Buniyaad to serve the audiences during the three-week lockdown. Most of these were produced when DD monopolised TV broadcasting in the country.

BARC attributed the telecast of Ramayan and Mahabharat for DD's emergence to the top, while the other programmes also helped improve its position in select time slots. Prime Minister Narendra Modi's appeal of switching off lights at 9 pm last Sunday led to the lowest ever viewing in that time segment since 2015. His speech announcing the lighting of lamps had fewer viewers.

Modi's speech to appeal people to light lamps after shutting down of the lights had fewer viewers as compared to his speech announcing the lockdown, it said, specifying the numbers at 119 million versus 197 million. South-based Sun TV's strategy of broadcasting classics has also paid off and helped it jump on viewership, while a few paid Hindi general entertainment channels (GEC) who have introduced classics have also seen jump in viewership. The overall TV viewership grew 4 per cent as compared to the previous week and was 43 per cent higher than the pre-COVID-19 outbreak period, the council said. Channels in the news and movies genre recorded an all-time high growth in viewership during the week, with Hindi movies surpassing GEC segment, it said.

Interestingly, despite the absence of any new sporting event, the viewership for sports channels grew 21 per cent as they beamed India's cricket wins from the past and also WWE matches from the past, it said..


TRENDING

OPINION / BLOG / INTERVIEW

Socio-economic Impact of Covid-19 on Women

Today, women and girls are facing a double whammy - their sources of income have dried up but the workload has increased. There is a great need for gender-sensitive policies to recover from the pandemic. ...

Tracking Cybersecurity: Laying the groundwork for tougher regulations post-COVID 19

The changes indicate that the tech industry is moving towards a paradigm shift over how it operates and, more importantly, how it is regulated....

Tax dodging in rich and poor countries alike, wealthy taxpayers often outwit the taxman

... ...

COVID-19 threatens to widen the digital gender divide

In a world that, all of sudden, has turned virtual, it has become absolutely essential to providing equal digital access and opportunities to the unconnected population, primarily dominated by women. ...

Videos

Latest News

WRAPUP 2-Washington prepares for major protest as U.S. officials move to rein in police

Protesters are expected to gather in Washington for a huge demonstration on Saturday, its police chief said, as U.S. street marches over the killing of a black man in custody enter a 12th day and authorities move to rein in policing tactics...

Nagaland grapples with daily spike in COVID-19 cases

After remaining coronavirus-free as late as end of the last month, Nagaland is witnessing a jump in such cases everyday in nearly a fortnight time, owing to the influx of migrants from different infected regions of the country. After the ...

Nepal reports 323 new COVID-19 cases in 24 hours, total count spikes to 3,235

Nepal reported 323 new cases of coronavirus in the last 24 hours, taking the total count to 3,235, said the Ministry of Health and Population on Saturday. Of 323 new cases, 286 are males and 37 are females. Till now, a total of 3,003 males ...

Haryana: BJP leader Sonali Phogat, market committee official booked

BJP leader Sonali Phogat has been booked for rioting, obstructing public servant in discharge of duty and other charges on the complaint of an agricultural market committee in Hisar who accused her of slapping and hitting him with a slipper...

Give Feedback