Fujifilm Targeting double digit growth in India: India MD
Smartphones will not be able to take the place of a good mirrorless or DSLR camera
Tokyo-headquartered photography and imaging major Fujifilm Corp are targeting double-digit growth of its business in India this financial year and subsequent years, according to Fujifilm India Managing Director Haruto Iwata.
Although known more for its mirrorless and instant cameras, more than half of Fujifilm's revenue in India comes from its medical systems business which includes full-field digital mammography system and computed radiography and imagers, among others.
"We expect Fujifilm India sales to hit Rs 1,200 core this year from 1,100 crores last year," Iwata told IANS, adding that India is an important market for all business verticals of the company, including the camera segment.
Fujifilm's global revenue stood at $23 billion (Rs 165,800 crore) in 2017.
The company, which reinvented its product range after witnessing a dramatic decline of its core initial offering -- photographic films -- at the start of the 21st century, is planning to launch its next mirrorless camera in the popular X series, the X-T3, on September 19.
The company currently holds 15 percent share in the global mirrorless camera segment.
While in Japan, China, the US, and several European countries, the share of mirrorless cameras is already equivalent to that of DSLRs, in the overall camera market in India, their share is just 10 percent, Iwata said, adding that Fujifilm's share in the mirrorless camera market in India currently stands at four percent.
In the global camera market, mirrorless cameras will capture greater market share than digital single-lens reflex (DSLR) cameras in the next year, he said, adding that in India, the demand for mirrorless cameras will surpass that of DSLRs in the next five years.
"We are focusing on the high-end mirrorless camera, although we have products for entry-level market too, including the X-T100 and X-A5," he said.
Iwata believes that smartphones will not be able to take the place of a good mirrorless or DSLR camera in the hands of a photography enthusiast because smartphone camera technology has been found lacking when it comes to auto-focus accuracy and zoom quality.
Fujifilm, which is celebrating its 10th anniversary of entering the India market this year, has several businesses besides medical systems and photo imaging and image capturing. They include graphics systems, recording media, and industrial media.
"The camera revues in India are coming mainly from the huge wedding market in the country. But we plan to ramp up revenue from selling our cameras to the general population as well from the new offerings," Iwata said.