Ford starts pre-launch bookings for upcoming Aspire

Ford India Monday said it has commenced pre-launch bookings for the updated version of its compact sedan Aspire.

Customers can now book the model by paying Rs 11,000 at any Ford dealership.

The latest version of the compact sedan is set to be launched on October 4.

"The New Ford Aspire has been tailor-made for those who don't follow the crowds, a desire beyond the ordinary and want more out of their car experience. They are driven by a desire to lead and make their own mark," Ford India Vice President - Marketing Rahul Gautam said in a statament.