Reliance Brands to introduce luxury brand Balenciaga in India
RBL will be Balenciaga's sole partner to launch the brand in the country.
Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique, according to a statement.
RBL Managing Director Darshan Mehta said it is the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and used fashion as a form of creative expression of their individuality.
RBL is the subsidiary of Reliance Retail Ventures Ltd, the retail arm of Mukesh Ambani-led Reliance Industries Ltd.
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