Pepperfry announces the launch of its new venture 'Pepperfry Bespoke'

Furniture and home products marketplace, Pepperfry Thursday announced the launch of its new venture 'Pepperfry Bespoke', saying it aims to tap the US Dollar 8 billion opportunities in the home decor segment. Set up to provide an end-to-end home interior design solution services, Pepperfry Bespoke aims at achieving a business of Rs 350 crore gross merchandise volume by March next year, the company Chief Operating Officer and founder of Pepperfry Ashish Shah told reporters here.

"New homes and home renovation is a USD 8 billion opportunity. As a leader in home and furniture segment with a strong online and offline presence, it was only natural to extend the pepperfry offering to include end-to-end home interior design and build services for our customers," he said.

Pepperfry Bespoke's services include free interior design solutions by experts, 3D visualisation, space optimisation, budget planning, false ceiling, plumbing, civil work, modular solutions, painting and electricals. "The new services will evolve Pepperfry into full-stack home interior solutions making it the only comprehensive home improvement and interior solutions destination in the country," Shah said. Pepperfry grew aggressively in the last two years opening its 39 studios in 22 cities and by next year it aims at increasing the number of studios to 71, he added.

On Pepperfry Bespoke, Shah said currently the services were offered in Bengaluru, Mumbai, Gurugram with plans to expand it to other cities. The venture also intends to establish 17 Bespoke studios in 10 cities.

To achieve its objective of providing an end-to-end solution, Pepperfry Bespoke has partnered with leading brands like Hettich, Bosh, Siemens, Kajaria, JSW, Merino Ply and Laminates, Kaff, Faber and Picostone, among others, covering a wide spectrum of home and interior verticals.