Libas Secures Rs 150 Crore Funding to Double Sales by 2026

Women clothing brand Libas has secured Rs 150 crore funding from IAF Series 5 to double its sales to Rs 1,000 crore by 2026. The investment aims to bolster its omnichannel presence and expand offline stores, focusing on metro cities and tier II & III towns, while also targeting international markets.

PTI | New Delhi | Updated: 30-05-2024 13:50 IST | Created: 30-05-2024 13:50 IST
Libas Secures Rs 150 Crore Funding to Double Sales by 2026
AI Generated Representative Image
  • Country:
  • India

Women clothing brand Libas, which on Thursday announced securing Rs 150 crore funding, aims to double its sales in the next two years to Rs 1,000 crore, said its Founder and CEO Siddhant Keshwani.

Zivore Apparel, the company which owns the brand Libas, on Thursday, announced the closing of its first external funding round, with an investment of Rs 150 crore by IAF Series 5, a fund managed by ICICI Venture.

Infusion of this fresh capital is expected to help build an omnichannel presence for Libas with strengthening of its current digital presence and accelerate offline expansion.

Over the apparel market, Keshwani said he is now witnessing a ''sign of recovery'' and an upward trend in consumer spending in the fast fashion market.

The fast fashion ethnic wear brand, which started its journey as a D2C brand in 2014, has adopted an omnichannel strategy and is targeting to have a network of 150 physical stores in the next 3-5 years.

Though Libas's immediate focus is on metros for expansion in the 'brick-mortar' format, it recognizes the potential for growth in tier II and III cities and is leveraging data-driven insights to strategically target these areas in the future.

The company is adopting the company-owned, company-operated (COCO) model for its stores, focusing initially on metro cities and select smaller towns with a strong online presence and customer base, he added.

Besides the domestic market, Libas is also planning for the international market, targeting the Indian diaspora, especially in markets such as the UK, USA, UAE, and Australia, where it is serving through its online platform.

When asked about the growth, Keshwani told PTI: ''We are targeting internally that we should close FY26 at about Rs 1,000 crore net revenue -- majorly being driven through our offline channels and, and of course online as well.'' The company has crossed a milestone of Rs 500 crore revenue in the financial year ended March 2024. Currently, online sales account for approximately 80-85 per cent of our business, with offline sales contributing around 10 to 15 per cent, he said.

''However, we aim to achieve a more balanced distribution, targeting 50-60 per cent online and 30-40 per cent offline sales in the next two to three years,'' Keshwani added.

Currently, around 50 to 55 per cent of Libas business is contributed by the metro markets, and the rest comes from tier II, III and below towns.

When asked about the current market condition and demand for apparel, which had faced a slowdown in demand as customers have put their discretionary spending on hold tightening their purses, Keshwani said there are ''signs of recovery''.

''Despite recent economic challenges, we are starting to see signs of recovery and an upward trend in consumer spending, particularly as we approach the festive season. We remain cautiously optimistic about the future growth prospects of the industry,'' he said.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Give Feedback