Aditya Roy Kapur Brings #DoubleTheChill to Bisleri Limonata

Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for its refreshing drink, Bisleri Limonata. The vibrant #DoubleTheChill campaign emphasizes Limonata's unique lime and mint flavor. Kapur’s association aims at appealing to Gen Z consumers and strengthening the brand's image.

In a strategic move, Bisleri International has introduced Aditya Roy Kapur as the face of its new drink, Bisleri Limonata. The announcement is part of the energetic #DoubleTheChill campaign, which distinctly showcases the product's unique blend of lime and mint, setting it apart in the crowded beverage market.

Kapur's involvement is seen as a deliberate effort to appeal to Gen Z consumers, given his considerable popularity among the younger demographic. His cool and refreshing persona is expected to resonate well with this target audience, reinforcing Limonata’s brand image.

Bisleri’s in-house creative team, in partnership with Wavemaker and Group M ESP, has orchestrated a multilayered promotional strategy encompassing television, digital media, out-of-home media, and OTT platforms. Bisleri aims to redefine refreshment this season with Limonata’s unique flavor profile and engaging campaign.