Norton Motorcycles Gears Up for Global Expansion with Six New Models

Norton Motorcycles, owned by TVS Motor Company, plans to launch six new products within three years aiming to boost sales in the US, Germany, France, Italy, and India. TVS Motor has invested 200 million pounds in new product development and roped in ex-Manchester United CEO Richard Arnold as Executive Director.

British bike maker Norton Motorcycles, now part of TVS Motor Company, announced its ambitious plan to release six new products over the next three years. The move aims to expand sales through partners in the US, Germany, France, Italy, and India.

TVS Motor has allocated an investment of 200 million pounds towards new product development, facilities, and research and development. The leadership team has been further strengthened with the inclusion of ex-CEO of Manchester United Football Club, Richard Arnold, as an Executive Director.

''The investment in research and development and leadership has positioned us to take six exciting products to countries across the world with world-class quality and scale,'' said Norton Motorcycles Executive Director and CEO, Dr Robert Hentschel.

(With inputs from agencies.)