ITC Sunfeast Launches Innovative Egg & Milk Biscuits for Children

ITC Sunfeast hosted a unique conference featuring discussions between hen and cow representatives, highlighting the nutritional benefits of eggs and milk. The event culminated in the launch of Sunfeast Super Egg & Milk Biscuit, aimed at providing essential nutrients to children in a convenient, tasty form.

BusinessWire India

Kolkata (West Bengal) [India], August 8: ITC Sunfeast, renowned for its innovative consumer experiences, organized an extraordinary conference featuring representatives of hens and cows. This light-hearted debate focused on making milk and eggs more appealing to children while underscoring their nutritional value.

The discussion segued into a broader panel featuring stalwarts like Madan Mohan Maiti, Chairman of NECC West Bengal, Dr. Dulal Chandra Sen, Vice-Chairman of IDA East Zone, and Clinical Nutritionist Dr. Ananya Bhowmik, among others. They emphasized the critical role of milk and eggs in a child's diet, proposing fresh ways to make these nutrients exciting for youngsters.

Building on these insights, ITC Sunfeast launched its latest product, Sunfeast Super Egg & Milk Biscuit, boasting the tagline 'Super Combo, Super Tasty'. This innovative product aims to address the challenge of offering convenient, nutritious options for children, combining both milk and eggs in a delectable biscuit form. COO Ali Harris Shere highlighted the consumer demand for such a product, noting its availability across South and East India, with a phased national rollout to follow.

(With inputs from agencies.)