Honasa Consumer Aims for Growth: Targeting Rs 1,000 Crore ARR for The Derma Co

Honasa Consumer, parent company of brands like The Derma Co and Mamaearth, is projecting significant revenue growth in the next three to five years. With plans to expand annual revenue run rates and a focus on a digital and omni-channel strategy, the company is leveraging technology to better understand and serve its customers.

Honasa Consumer, known for its popular brands such as The Derma Co and Mamaearth, is projecting substantial revenue growth in the coming three to five years. According to its recent annual report, the company aims for The Derma Co to achieve an annual revenue run rate (ARR) of Rs 1,000 crore.

The FMCG company also anticipates that its skin care brand Aqualogica and hair care brand Dr. Sheth's will each reach Rs 500 crore ARR, while BBLUNT is expected to hit Rs 250 crore ARR. Honasa Consumer has already seen its flagship brand Mamaearth grow rapidly, now becoming the sixth-largest multi-category beauty and personal care (BPC) brand.

The rapid urbanization, growing middle class, and increased workforce participation of women are expected to drive significant changes in the Indian BPC market. Honasa Consumer is capitalizing on these trends, utilizing technology and data-driven insights to fuel its growth and innovation. Notably, the company has expanded its retail footprint and increased its offline presence by 37% in FY24.

(With inputs from agencies.)