Bata Eyes Festive Boost, E-commerce Expansion

Leading shoemaker Bata expects a revival in the coming quarters bolstered by festive season demand and retail expansion. E-commerce, store renovations, and young buyer engagement remain central to its growth strategy, according to India Managing Director and CEO Gunjan Shah.

Leading shoemaker Bata is optimistic about upcoming quarters, expecting a revival driven by festive season demand and retail expansion, according to its India Managing Director and CEO, Gunjan Shah. Despite acknowledging a slowdown, Shah termed the 'sluggish consumption' as temporary.

E-commerce has now become a 'profitable' and 'viable' business for Bata, driving its growth as it expands online sales through its portal and channel partners. The company is also investing in store renovations and relevant, affordable products to attract younger buyers who account for around 40% of transactions.

To expand its market share, Bata will grow its apparel range to over 200 stores and increase its exclusive outlets of the athleisure brand 'Power'. Additionally, the company is focusing on automation and technology transformation for better productivity and inventory management. Bata's long-term strategy includes offering relevant propositions, retail expansion, and investments in consumer experience.