Pluckk Acquires Upnourish: A Fresh Step Towards Nutritional Excellence

Fresh produce food tech platform Pluckk has acquired nutrition brand Upnourish in a USD 1.4-million deal. This acquisition will enhance Pluckk's offerings by adding a nutrition-focused vertical, aligning with the company's vision to meet growing consumer demand for health-centric products. Upnourish specializes in plant-based supplements and meal replacements.

In a strategic move to enhance its product portfolio, fresh produce food tech platform Pluckk has taken over nutrition brand Upnourish in a USD 1.4-million deal.

This acquisition, according to Pluckk, will foster the growth of a new vertical dedicated to nutrition, benefitting its customer base.

Pluckk's CEO Pratik Gupta expressed excitement over the deal, highlighting its potential to elevate the company's commitment to quality fresh food by incorporating a nutrition dimension.