Maaza Hits Billion-Dollar Brand Status

Maaza, a mango drink by Coca-Cola, achieved billion-dollar brand status in 2024, joining Thums Up and Sprite in India. This marks a milestone for Coca-Cola's market presence. Coca-Cola expanded its reach in India by adding outlets and achieving revenue growth, solidifying its position in the global beverage market.

In a significant milestone for Coca-Cola, the desi mango drink Maaza has become a billion-dollar brand as of 2024, as announced by Chairman and CEO James Quincey. This achievement makes Maaza the 30th billion-dollar brand in Coca-Cola's extensive global beverage portfolio.

Maaza follows in the footsteps of Thums Up, which became the first Indian Coca-Cola brand to reach this mark in 2021. The acquisition of Maaza, along with Thums Up and other local brands, took place in 1993 when Coca-Cola re-entered the Indian market. Now, Coca-Cola boasts three brands in India surpassing billion-dollar sales.

Coca-Cola's robust growth in India has been supported by innovative marketing strategies and the addition of approximately 440,000 outlets via digital platforms. In 2024, Coca-Cola's net revenues increased notably due to growth in markets like India, showcasing the company's expanding influence and economic success.