Unicommerce Launches Revolutionary RCS Messaging to Transform Brand-Customer Interaction

Unicommerce introduces Rich Communication Services (RCS) via ConvertWay, revolutionizing brand interactions by offering features like interactive buttons and AI-powered chatbots. Integrated into Android and iOS, RCS ensures secure messaging and high engagement rates, empowering brands such as FabIndia and Lenskart to enhance customer experiences.

In a significant move to redefine brand-customer communication, Unicommerce has launched Rich Communication Services (RCS) through its ConvertWay platform. The AI-enabled feature provides brands with innovative tools such as interactive buttons, AI chatbots, and secure, encrypted messaging to ensure private conversations.

This service enables brands to offer action-oriented features within messages, such as 'Shop Now' and 'Track Order,' allowing customers to engage directly without additional app downloads. RCS also supports high-resolution media sharing and personalized offers, significantly improving engagement and customer satisfaction.

With an impressive 90% open rate within 15 minutes, RCS outperforms traditional SMS and email marketing, achieving higher click-through rates. The rollout extends to iOS devices, enhancing its reach. Notable brands like FabIndia and Lenskart leverage ConvertWay's platform to transform customer experiences and drive seamless interactions.