FiatPe Drives Excitement with Street Marketing Extravaganza in Mumbai

FiatPe, partnered with Mumbai Indians, launched an exciting street campaign featuring a branded truck, live cheerleaders, and a giant mock ticket to Wankhede Stadium. The campaign went viral, captivating influencers and passersby, and promoting FiatPe's secure payment solutions alongside their Scan & Win Ticket contest.

In an electrifying wave of street marketing flair, FiatPe, the esteemed payments partner of Mumbai Indians, turned heads across Mumbai with an adrenaline-filled campaign that bridged the digital and physical realms.

A vibrantly branded truck, accompanied by live cheerleaders and a massive faux-ticket to Wankhede Stadium, became the highlight of the bustling city streets. The bold activation was orchestrated to bolster their Scan & Win Ticket to Wankhede contest, a maneuver that rapidly gained viral traction.

Social media platforms were ablaze with enthusiasm as videos of the event, led by influencers and content creators such as Dipraj and Nisman Parpia, swept through Instagram. FiatPe not only showcased their robust payment solutions but also injected the city with palpable excitement, culminating in the gifting of match tickets, thereby crafting indelible moments for many.

(With inputs from agencies.)