Luxury Beverage Brand Pioneers Green Initiative in Delhi

On World Environment Day, a luxury beverage brand in collaboration with CCSE and Shri Ramuchit Memorial Foundation launched Phase 2 of a CSR initiative in Vasant Kunj, Delhi. The project focuses on urban renewal through plantation and maintenance of 450 native trees, promoting sustainability and community well-being.

New Delhi [India], June 23, BusinessWire India: As the world celebrated Environment Day on June 5th, a renowned luxury beverage brand joined forces with the Centre of CSR & Sustainability Excellence (CCSE) and Shri Ramuchit Memorial Foundation to launch the second phase of their environmental CSR initiative in Vasant Kunj, New Delhi.

This phase focuses on urban rejuvenation, featuring the plantation of 450 native trees and sustainable fencing in pollution-riddled zones. Chosen in consultation with urban ecologists, species such as Ficus, Canna, and Kaner are being planted for their pollution-resistant properties.

Distinguished attendees, including Delhi Police's South ACP and local authorities, praised the initiative's efforts in creating a sustainable urban ecosystem. The aim is to establish a green buffer zone and foster better community aesthetics while supporting long-term ecological impacts.

(With inputs from agencies.)