Velvette's Renaissance: Iconic Tamil Nadu Brand Revamps With a Contemporary Twist

Reliance Consumer Products Ltd has relaunched iconic Tamil Nadu personal-care brand Velvette. Acquired in 2025, Velvette returns in a contemporary form within RCPL's premium segment. Actor Krithi Shetty serves as ambassador, promoting a range of modern soaps, shampoos, and lotions, emphasizing Velvette's legacy and deep roots in Indian culture.

Reliance Consumer Products Ltd (RCPL), a powerhouse in the FMCG sector, has revitalized Velvette, a legendary personal-care brand from Tamil Nadu, in a modern and stylish incarnation since its acquisition in February 2025.

In a strategic move to spotlight India's heritage brands, RCPL has introduced a range of premium products under Velvette, while aligning with actor Krithi Shetty as the brand's ambassador to capture a contemporary audience. This partnership echoes Velvette's enduring connection with its roots.

The relaunch features a diverse selection of personal-care items like soaps, shampoos, and lotions, appealing to modern consumers while honoring the brand's iconic status and pioneering efforts in the sachet revolution that made such products affordable to many.

(With inputs from agencies.)